Senior Marketing Specialist

Senior Marketing Specialist – Murphy Homes (Madison, AL)

Pay: $55,000 – $70,000 per year (based on experience)

Job Summary

Murphy Homes is seeking a highly motivated, experienced, and detail-oriented Senior Marketing Specialist to build and own our in-house marketing operations.

This is not a support role within a large marketing department. You will be the core day-to-day marketing engine for Murphy Homes, working directly with the Sales & Marketing Manager and our Online Sales Coordinator (OSC) to execute campaigns that drive leads, brand awareness, and sales.

The ideal candidate is a hands-on marketer who thrives in a fast-paced environment, takes ownership of results, and brings both creative and analytical strengths to the table. You should be comfortable building structure where none exists, managing multiple initiatives at once, and seeing projects through from concept to execution.

A portfolio of relevant marketing work and examples of live websites or campaigns you have owned are required to be considered for this role.

Key Responsibilities

  • Own day-to-day marketing execution for Murphy Homes across digital platforms

  • Develop and execute content marketing initiatives to enhance brand visibility and lead generation

  • Manage and update the company website, ensuring all content is current, accurate, and conversion-focused

  • Plan, create, and schedule social media content; monitor engagement and optimize performance

  • Utilize HubSpot and marketing automation tools to support campaign workflows and lead nurturing

  • Track and analyze campaign performance using analytics tools; provide insights and recommendations

  • Conduct market and competitor research to inform marketing strategy

  • Collaborate closely with the Sales & Marketing Manager and OSC to align marketing efforts with sales goals

  • Support product launches, promotions, and community marketing initiatives

  • Assist with budgeting, forecasting, and marketing project planning

  • Maintain brand consistency across all marketing channels and assets

  • Help build scalable marketing systems and processes from the ground up

Required Experience & Qualifications

  • 3+ years of experience in content marketing, social media marketing, or digital marketing

  • Proven experience executing and managing successful marketing campaigns

  • Strong portfolio showcasing content creation, campaigns, websites, or digital marketing work

  • Ability to provide live examples of websites or campaigns you have owned or directly managed

  • Familiarity with HubSpot for website management and marketing automation (highly preferred)

  • Experience using marketing automation platforms and analytics tools

  • Strong analytical skills with experience interpreting performance data and reporting insights

  • Experience with budgeting, forecasting, or marketing project planning

  • Excellent organizational skills, attention to detail, and time management

  • Ability to work independently and take ownership in a build-from-scratch environment

  • Strong communication and collaboration skills

Preferred Experience

  • Experience in real estate, homebuilding, or a related industry

  • Experience supporting lead generation, CRM workflows, and sales-aligned marketing campaigns

  • Experience working in a small team or build-from-scratch marketing environment

Job Details

Job Type: Full-time
Schedule: Monday to Friday
Work Location: In person

Benefits

  • 401(k) with matching

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Paid time off

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